Specialist Diving Brands. Premium Products. Dedicated Distribution...​​​​​
Specialist Diving Brands. Premium Products. Dedicated Distribution.
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Established in 2011 by Justin Hanning, Diving Distribution specialises in the representation and distribution of premium scuba diving brands throughout the UK and Ireland.
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With a dealer network of approximately 150 dive centres, schools and specialist retail outlets, Diving Distribution provides manufacturers with an established route to market, supported by industry knowledge, product expertise and strong relationships across the diving industry.​​
Over the years, Justin Hanning, trading as Diving Distribution, has represented a wide portfolio of international scuba diving brands.
Today, the business focuses on a carefully selected collection of manufacturers and specialist products, including:
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SEAC SUB | Scuba Force | Pandora Lab | 360 View Diving Mirror | Venture Heat | Spare Air | Diver Tug
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Every brand within the portfolio has been selected for its individual strengths, whether that is exceptional value for money, innovative technology, specialist technical performance or a genuinely unique position within the diving market.
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Our philosophy is simple: represent products that offer something different and give dive retailers and their customers a compelling reason to buy.

OUR BRANDS & PRODUCTS.
SEAC SUB – Italian Diving Heritage Since 1971.
​Founded in 1971, SEAC SUB has built an international reputation for developing and manufacturing a comprehensive range of scuba diving equipment.
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Combining decades of diving experience with continued product development, SEAC offers everything from innovative technical features, including its established anti-fog mask treatment technology, through to competitively priced products that deliver excellent value for money.
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At a time when the cost of diving equipment continues to rise, we believe SEAC offers retailers and divers an increasingly important combination of quality, performance and affordability.
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SEAC also places significant emphasis on environmental responsibility, with its entire Italian industrial facility powered by 100% solar energy.
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SEAC is a brand worth taking another look at. Its combination of heritage, innovation, value and environmental commitment makes it a compelling proposition for today's diving market.
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SCUBA FORCE – German Technical Diving Engineering.
Based in Germany, Scuba Force specialises in a comprehensive range of technical diving equipment, designed for divers who demand performance, reliability and the ability to tailor their equipment to individual requirements.
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Its product portfolio includes:
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SF2 Closed Circuit Rebreathers (CCR).
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Technical wings and buoyancy systems.
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Regulator sets.
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Drysuits and thermal undersuits.
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Individual technical diving components and accessories.
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A particular strength of Scuba Force is its approach to customisation. Its drysuits and undersuits are exclusively manufactured by hand in Germany, with an extensive choice of options, configurations and additional features to suit individual diving requirements.
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For technical divers, Scuba Force delivers German manufacturing expertise, specialist engineering and equipment built around the individual diver.
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PANDORA LAB – Innovative Diving Accessories from South Korea.
Pandora Lab is an innovative South Korean manufacturer specialising in high-quality diving accessories and equipment, including advanced dive lights, Zero G Lumi Line spools, titanium multi-tools and O-ring kits.
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Its products incorporate a number of distinctive features designed to improve functionality, reliability and the overall diving experience.
Two products particularly stand out:
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Pandora Lab Dive Lights – Sealed Head Technology
One of the most impressive features of the Pandora Lab dive lights is their sealed head technology. In the event of flooding, the sealed light head is designed to protect the internal lighting components, allowing the head to be reused rather than requiring complete replacement.
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Zero G Lumi Line Spools
Designed with naturally buoyant construction, the Zero G spools feature Pandora Lab's distinctive Lumi Line. When illuminated with a dive light, the line glows in the dark, making it easier to locate and follow underwater.
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Pandora Lab brings fresh thinking and practical innovation to the diving accessories market.
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360 VIEW DIVING MIRROR – The Original and Still the Best.
Originally introduced to the market by Diving Distribution more than 12 years ago, the 360 View Diving Mirror has established itself as a distinctive and well-recognised scuba diving accessory.
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Over the years, numerous imitations and copies have appeared, but the original 360 View continues to stand apart through its product development, experience and understanding of what divers actually need.
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Continually developed and improved, the latest version features a stronger, cleaner 3D-printed low-profile body, a bonded convex glass mirror and improved overall construction.
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The product is also available with bespoke branding, allowing dive centres, resorts and other businesses to customise the mirror with their own company name or logo.
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The original 360 View — over a decade of experience, development and innovation behind one unique diving product.
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VENTURE HEAT – Heated Performance Above and Below Water.
Venture Heat brings a new dimension to thermal comfort with its innovative infrared heated vest technology.
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Unlike conventional heated vests, Venture Heat products are designed to be used both dry and underwater, with models suitable for use at depths of 100 metres and beyond.
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This makes Venture Heat a particularly interesting proposition within the diving market, offering divers additional warmth and comfort both above and below the surface.
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Key features include:
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Infrared heating technology.
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Suitable for wet and dry use.
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Designed for diving to 100 metres and beyond.
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Convenient wrist-mounted remote control.
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Compact battery systems.
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Up to six hours of heating, depending on settings and conditions.
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Beyond diving, Venture Heat also offers a versatile heating solution for a wide range of outdoor and sporting activities where additional warmth is required.
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Venture Heat: Stay warm, stay comfortable and extend your time doing what you love.
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SPARE AIR – Emergency Air When It Matters Most.
The original Spare Air is a compact emergency breathing air system, designed to provide divers with an independent reserve of breathing gas when an emergency situation arises.
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Used internationally by recreational divers, military personnel and professional stunt teams, Spare Air provides an additional source of emergency breathing air in a compact, self-contained package.
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The system combines a miniature regulator with a high-pressure cylinder, available in three capacities:
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1.7 cubic feet.
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3.0 cubic feet.
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6.0 cubic feet.
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The cylinders can be refilled from a conventional scuba diving cylinder using a dedicated filling adaptor, making the system practical to maintain and prepare for use.
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Small, compact and designed for peace of mind, Spare Air provides an additional emergency breathing resource when it matters most.
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DIVER TUG – Underwater Propulsion & DPV Technology.
Diver Tug specialises in underwater propulsion systems and Diver Propulsion Vehicles (DPVs), offering solutions for divers looking to extend their underwater range and enhance their diving experience.
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With opportunities for both branded products and OEM development, Diver Tug provides an interesting proposition for diving distributors and manufacturers looking to develop their own underwater propulsion product ranges.
OUR COMMITMENT.
At Diving Distribution, we believe that successful distribution is about much more than simply supplying products.
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It is about understanding the market, building strong manufacturer relationships, supporting dealers and introducing products that offer genuine benefits to divers.
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With more than 35 years of experience within the diving industry, Justin Hanning brings extensive product knowledge, technical understanding and established industry relationships to the business.
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Whether you are a manufacturer looking for representation in the UK and Ireland, or a dive centre or retailer looking to expand your product portfolio, Diving Distribution offers a knowledgeable and commercially focused distribution partner.
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Diving Distribution – Bringing innovative diving brands and products to the UK and Irish diving markets since 2011.

